Startup founders and tech giant CEOs are putting money behind cricket teams and leagues, betting that the sport will continue growing in popularity — even in the U.S., where it has struggled to gain a foothold, reports Tech news agency Geek Wire.

Startup founders and tech giant CEOs are putting money behind cricket teams and leagues, betting that the sport will continue growing in popularity — even in the U.S., where it has struggled to gain a foothold, reports Tech news agency Geek Wire.